JINMAO MUSEUM YUE CHAO CULTURAL CENTER
金茂 博物館CHAO文化館
項目名稱 |
項目地址 |
項目面積 |
項目(mu)類型 |
設計機構 |

Name | Jinmao Museum Yue Chao Clture Center

項(xiang)目名稱 | 金茂 博(bo)物悅(yue)CHAO文化館       

Area | 850㎡

項(xiang)目面積 | 850㎡     

Location | Foshan， Guangdong Provinces

項目(mu)地址 | 廣(guang)東 佛山    

Client | Foshan Jinmao

開發單位 | 金(jin)茂佛山(shan)    






Today, whether it is a new tea drink or a new coffee force, they are all trying to superimpose experiences and scenarios on the traditional retail relationship of buying and selling, expecting to explore the possibility of transforming into a "third space" in the city, in addition to living and working. A cafe is a public social gathering place created by "experience" and "scene".

消費升級催(cui)生了(le)商業(ye)環境的(de)快速轉變，今天(tian)，不(bu)論是花樣翻新的(de)茶飲，還是層出(chu)不(bu)窮的(de)咖(ka)啡新勢力，都試(shi)圖(tu)在(zai)傳統零售中單一的(de)買賣關系上進行體驗疊加和(he)場景衍(yan)生，期(qi)望在(zai)居(ju)住和(he)工作之外，探尋向(xiang)城市“第三空(kong)間”轉變的(de)可能。一個咖(ka)啡館，更是一個被營造的(de)“體驗式(shi)”與“場景化”的(de)公(gong)共社交聚場。








Inspired by this, Jinmao joined hands with ONE-CU interior design team to create the first Jinmao immersive "Coffee CHAO Culture Museum" in South China on the golden axis of Foshan's Qiandeng Lake, taking "coffee" as the theme design concept. Art Museum". The main story line of the space is to incorporate the real process of coffee making such as roasting, grinding, brewing and its cultural and creative peripheral derivatives, and to carry the commercial functions of negotiation, display, retail and marketing, forming a streamline connection of the whole space function and dynamic line.

在這樣(yang)的(de)(de)(de)啟發下，金茂(mao)地產攜(xie)手ONE-CU壹方(fang)設計，融(rong)合當下年(nian)輕消(xiao)費群體的(de)(de)(de)潮(chao)流消(xiao)費風向，以“咖啡(fei)”為(wei)主(zhu)題設計概念，在佛山千(qian)燈湖(hu)的(de)(de)(de)黃金中軸(zhou)之(zhi)上，傾力打造華南區金茂(mao)首家(jia)，沉浸式的(de)(de)(de)“咖啡(fei)CHAO文化(hua)藝(yi)(yi)術(shu)博物館”。將咖啡(fei)制作中真實的(de)(de)(de)烘(hong)焙、研(yan)磨、沖泡等工藝(yi)(yi)環節及其文創周邊(bian)衍生納(na)入空間表達的(de)(de)(de)主(zhu)要故(gu)事(shi)線(xian)，并(bing)搭載洽談、展示、零(ling)售、營(ying)銷的(de)(de)(de)商業功能(neng)，形成整個空間功能(neng)、動線(xian)的(de)(de)(de)流線(xian)型連通。







With the emergence of the new consumption model, marketing centers with sales as the core have begun to change the focus of space composition from "product-oriented" to "experience-oriented", and through the construction of scenes and themes, a new space image of "product quality plus experience quality" is formed, thus opening people's imagination about lifestyle. Through the construction of scenes and themes, the new space image of "product quality plus experience quality" is formed, thus opening people's imagination for lifestyle. A marketing center is a kind of exploration expression based on design, giving people a proposal of good life.

隨(sui)著(zhu)新消費(fei)模式的(de)涌現(xian)，以銷(xiao)售為核心(xin)的(de)營銷(xiao)中(zhong)心(xin)，開始將空間構(gou)成的(de)重點，從(cong)“重產品(pin)”向“重體驗”轉變，并通過場景的(de)、主題(ti)的(de)搭建，形成的(de)“產品(pin)品(pin)質(zhi)化(hua)+體驗品(pin)質(zhi)化(hua)”的(de)嶄新空間映像，從(cong)而打開人(ren)們(men)對(dui)于生(sheng)(sheng)活方式的(de)想(xiang)象(xiang)。一個營銷(xiao)中(zhong)心(xin)，更是一種基于設計的(de)探索表(biao)達，給予人(ren)們(men)的(de)一份美(mei)好生(sheng)(sheng)活提案。